Areas of Expertise
Technical SEO
Site audits, crawl analysis, Core Web Vitals optimization, and performance improvements.
Local SEO
Google Business Profile optimization, local citations, and Maps ranking strategies.
E-commerce SEO
Product page optimization, site architecture, and conversion rate improvements.
News SEO
Google News optimization, structured data implementation, and high-traffic strategies.
GEO (Generative Engine Optimization)
Optimizing content for AI-driven search engines like Google SGE and ChatGPT.
Team Leadership
Managing cross-functional teams including writers, developers, and SEO specialists.
Education
Bachelor of Laws
UDF - Centro Universitário do Distrito Federal
2007 - 2012
Professional Experience
Senior Optimization Specialist
Apply Digital
September 2025 — Present (2 months)
Santiago, Metropolitan Region of Santiago, Chile · Remote
I lead day-to-day SEO across 7+ parallel projects in diverse industries—primarily e-commerce with additional hospitality (hotels)—while also owning initiatives for Apply Digital's own website. My work spans end-to-end strategy, hands-on execution, and cross-functional delivery with managers, developers, designers, and content teams. I build full SEO strategies per client and for the Apply Digital site; drive content growth through keyword and topic research, intent mapping, briefs, on-page optimization, and internal-link frameworks; lead technical SEO audits and ongoing QA (crawlability, indexation, rendering, Core Web Vitals, structured data, redirects, sitemaps, hreflang) and translate findings into clear engineering tickets through to release; create client-ready reports and executive summaries with actionable next steps; facilitate weekly ceremonies and ad-hoc working sessions; and monitor performance in GA4 and Google Search Console, converting insights into prioritized backlog items.
SEO Manager
SpikeUp
November 2023 - July 2025 (1 year 9 months)
Los Angeles, California, United States
Working as an SEO manager at an iGambling company, leading content teams, link building, developers, and other areas related to SEO for website optimization. Helping the team develop content strategies, auditing the technical SEO of websites, and creating growth strategies to discover opportunities for organic growth and conversions.
SEO Analyst
UOL - Universo Online
April 2022 - June 2025 (3 years 3 months)
São Paulo, Brazil
Working with an SEO team focused on driving traffic to the news portal and its sections. Creating reports, analyzing data, and developing strategies to generate more traffic for the portal. Also involved in technical SEO, analyzing pages, and generating tasks for the development team.
SEO Freelancer
Franca Services
September 2022 - October 2023 (1 year 2 months)
Northborough, Massachusetts, United States
Working in the local contractors sector in Massachusetts. Ranking strategy for local SEO, focusing on local pages and optimizing Google My Business to attract customers. Data analysis, decision making, massive content creation focused on local ranking, and link-building strategy.
SEO Analyst
Netlinks - SEO Agency
July 2021 - April 2022 (10 months)
Belo Horizonte, Minas Gerais, Brazil
Managing more than 6 different websites across various niches in both Portuguese and English languages. Leading and coordinating teams of content writers, link building specialists, and content analysts, while effectively interacting with developers to ensure proper implementation of technical SEO requirements.