Many U.S. companies (and not only them) have discovered a gold mine for search optimization work: hiring Latin Americans to perform a variety of SEO roles. But why is this strategy growing so quickly—and why does it work? Let’s answer that and other questions through subtopics, so you can understand why hiring a Latin American SEO consultant is indeed a big advantage for your company. Let’s go!
1) Lower Cost
First and foremost—lower cost. While some companies pay between $6,000 and $10,000 for a senior U.S.-based SEO consultant, others are paying $4,000 to $5,000 to hire professionals based in Latin America.
Can this affect the U.S. market? Yes, it can—and it already is. Some companies are even posting roles specifically for Latin American candidates, and others for U.S. candidates.
2) Time Zones That Closely Match the Company’s
Another benefit is that, in about 90% of cases, a Latin American professional’s time zone is almost identical to the hiring company’s. For example, if you’re in Florida, Texas, or North Carolina, your time zone may differ by just one—at most two—hours from a Latin American SEO consultant’s.
This means communication won’t suffer, and you can easily arrange for the consultant to work 4 to 8 hours per day without impacting the service.
3) Strong English and Communication (Often Excellent)
Many schools and universities in Latin America require students to learn English. This carries over to Latin American SEO consultants: they speak English—some at an advanced level, others intermediate.
Even if a few have minor challenges with comprehension or speaking, this rarely hinders the work or communication between the client and the consultant.
4) Comparable Knowledge and Skills
Do these Latin American consultants truly have the same skills and experience? Yes! It may sound surprising, but I know many senior, mid-level, and junior consultants working for international companies who genuinely possess the same skills and experience as SEOs anywhere in the world.
I’ve often encountered Latin American consultants who outperform their U.S. counterparts—both technically and strategically.
5) Strong Commitment to the Work
Even while earning roughly half of what a U.S.-based professional might receive for the same role, a Latin American SEO consultant will still be highly committed to your project. After all, they’re receiving a very fair and competitive rate, which motivates them to go the extra mile to help you achieve results on the web.
I’m not saying Americans, Europeans, etc., don’t honor their commitments—on the contrary, they’re extremely disciplined. I’m simply noting that, because the compensation for a Latin American professional is excellent compared to local salaries, they’ll work hard to ensure the client hits their goals (and, in turn, to keep the engagement).
6) Availability
That same above-market compensation relative to local pay also tends to boost a Latin American consultant’s availability. I’m not saying they’ll be on your project 24/7, but you can be sure that if you message them on a Sunday night, you’ll get a reply.
Of course, there are underperformers in any region or industry (Latin American, American, etc.). However, the vast majority of Latin American SEO consultants I’ve worked with treat availability as a core pillar of the engagement.
I hope this clarifies why many international companies (not only U.S.-based) are hiring Latin American SEO consultants for their projects. Interested? Click the button now and schedule an SEO consultation with me!